Download imagery and access media releases for the most important innovations and issues in the wool fashion and textile industry. Discover our collaborations, new product innovations and the latest sustainability research.
15 Oct 2026
Newsroom
bond-eye, MAXXAM® and Woolmark develop world-first Merino wool crinkle fabric for luxury swimwear
15 Oct 2026
Australian swim brand bond-eye has partnered with long-term collaborator MAXXAM® and Woolmark to develop the world-first MAXXAM® Wool Crinkle, a wool-blend swim fabric built to bring Australian Merino's natural performance properties into premium swimwear.
14 Oct 2026
Newsroom
Wolford & Woolmark a New Expression Of Natural Luxury And Second-skin Innovation
14 Oct 2026
Wolford and Woolmark have partnered to create a new generation of luxury bodywear, combining Woolmark’s fibre expertise and certification with Wolford’s expertise in bodywear engineering, seamless construction and second-skin innovation.
22 Jun 2026
Newsroom
Consumers Put Fibre Back At The Centre Of Clothing Choice
22 Jun 2026
Woolmark today announced that applications are officially open for the next cycle of the International Woolmark Prize (IWP), one of fashion's most respected awards celebrating emerging design talent and innovation in Australian Merino wool.
30 Jun 2026
Newsroom
Woolmark Puts Merino Wool Innovation Centre Stage at Pitti Filati with The Wool Lab Themes and Journal Debut
30 Jun 2026
Woolmark returns to Pitti Filati to lead AW27 sourcing conversations, spotlighting two new The Wool Lab trend-led themes, the debut of The Wool Lab journal for the European and Italian market and a stand centring the role of Merino wool as a high-performance technical fibre.
22 Jun 2026
Newsroom
International Woolmark Prize Opens Applications for Its Next Global Cycle
22 Jun 2026
Woolmark today announced that applications are officially open for the next cycle of the International Woolmark Prize (IWP), one of fashion's most respected awards celebrating emerging design talent and innovation in Australian Merino wool.
04 May 2026
Newsroom
Industry unity on show as cotton and wool host Australian Natural Fibres Forum
04 May 2026
Australia’s world-leading cotton and wool industries have joined forces to host the inaugural Australian Natural Fibres Forum, attracting almost 250 representatives from leading global and Australian brands including Adidas, J.Crew, R.M.Williams, Sportscraft, MJ Bale, Alemais, RB Sellars, Cotton On Group and Rodd & Gunn.
Newsroom
RB Sellars and Woolmark partner to champion Australian Merino wool
Australian Merino wool — long recognised as the world’s finest — is taking centre stage under a landmark partnership between two iconic homegrown brands.
RB Sellars and Woolmark have partnered to bring woolgrowers’ world-class fibre into a new performance-driven workwear range, as part of RB Sellars’ Australian Grown campaign celebrating the people, places and practices behind Australian-made quality.